Formula 1 United States Grand Prix

November 2012 saw Austin’s The Circuit of The Americas host the US Grand Prix for the first time. After this year’s huge success, this is now settled as one of Texas’ biggest events and top attractions. Some of 2013’s events include the MotoGP Championship (April 19-21) and the V8 Supercars Championship (May 17-19), not forgetting the Formula 1 US Grand Prix again (November 15-17). Offering exclusive tickets and VIP access to legendary experiences at the Circuit, this would make an unforgettable highlight to a Texan incentive trip, getting right into the heart of the racing action. This year saw a tonne of events leading up to race day including festivals celebrating the sport and racing spirit with live music, food and fun, as well as a spectacular official after party in the Texas State History museum. You can be sure that every year will continue in such exciting style, making it a top destination to entertain your top achievers.

Houston Livestock Show & Rodeo

Being the original cowboy state, Texas sure knows how to throw a rodeo. Houston Rodeo is one of the state’s finest and sees the best riders in America descend on Texas for 3 weeks (coming February 25 – March 17 2013) for one of the most entertaining events the country has to offer. Houston’s Rodeo boasts Rodeo’s greatest athletes, world-renowned entertainers, and some of the best food Texas has to offer, all amid a fun carnival atmosphere with games and rides. In 2012 the Houston livestock show had over 25,000 entries and saw over 60,000 spectators descend on the ground each night to witness rodeo at its finest.

SXSW Music Festival

The music scene throughout Texas is incredible. It all converges in Austin every March for the world-renowned, hotly anticipated South by Southwest festival, celebrating all things music. The SXSW Music & Media Conference returns for its 27th year in 2013. By day, thousands of people attend the SXSW Trade Show conferences within the Austin Convention Center listening to discussions from some of the industry’s key players. By night, over 200 global musicians take to the stage, including both upcoming unsigned acts and world-famous household names. Following in the epic footsteps of last year’s Bruce Springsteen, Dave Grohl will give the keynote speech at next year’s festival. While the music festival dates March 12-17, Austin also hosts interactive displays (March 8-12) and film showcases (March 8-16). After last year drawing in some of the largest crowds the festival has ever witnessed with some of the best hip-hop and alternative artists around, 2013 is set to be yet another unforgettable year with a lot to prove.

Sporting Seasons in Dallas

Take your pick from Texas’ sporting greats, year-round. Whether that be watching the NHL Dallas Stars defend their title (Oct – April), the NBA Dallas Mavericks stepping up to the next level (October – April), the MLB Texas Rangers (March – Dec), the NFL Dallas Cowboys (Sep – Dec) or the NFL Dallas Cowboys break even more records (August – Dec), there is a game for everyone at any time of year. It is easy to see why Dallas has been named the number one US city for sports, being one of the cities to host all five sports, making it one of the world’s greatest destinations for sporting enthusiasts – perfect for an incentive trip wanting to catch some action.

Commemorating the 50th Anniversary of JFK’s Assassination in Dallas

22nd November 1963 saw the tragic assassination of President John F. Kennedy in Dealey Plaza, Dallas – one of America’s principal bits of history. Next year Dallas is planning major commemorations to mark the 50th anniversary of his death. Not only will a major public memorial ceremony take place in the spot of his death at Dealey Plaza, but throughout Texas events and tours will be held in his honour. One of the most talked about is the ‘Hotel Texas: An Art Exhibit for the President and Mrs John F. Kennedy’. This art show will recreate the private exhibition that was set up in JFK’s hotel suite in Hotel Texas, where he spent his final night. The exhibition is set to open at the Dallas Museum of Art May 26th 2013, before travelling west to the Museum of American Art in Fort Worth, where it will be on display until January 12th 2014. With a strong arts and gallery culture throughout Texas, the anniversary year is set to open its doors to even more visitors and culture displays.


  • Star of the Texas Fair and Rodeo, Austin (March 8-23 2013)
  • Auditorium Shores, Austin (March 29-30 2013)
  • Austin Film Festival, Austin (October 18-25 2013)